The Lincoln MKX is now the Lincoln Nautilus

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Published on Saturday, 02 December 2017 20:02

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Lincoln's new names (and designs) push its rebranding in the right direction

Nautical themes are fine -- as long as the alphanumeric names are finished

The Lincoln MKX is now the Lincoln Nautilus -- part of the luxury automaker's effort to replace its confusing "MK-" nomenclature system with real model names. Along with the new name, the crossover has adopted the company's signature grille. The 2019 Nautilus made its debut at the 2017 Los Angeles Auto Show

Read more: http://autoweek.com/article/los-angeles-auto-show/lincolns-new-names-and-designs-continue-rebranding-effort#ixzz506Zy6fbm